BEAUTYCOUNTER: Why I Am Passionate About Safer Beauty

February 04, 2017

I never thought that I could be passionate about anything other than jewelry. Jewelry has been a lifelong obsession of mine and this passion runs deep! But in November 2016 I was introduced to a new to Canada skincare and cosmetics line called Beautycounter, and my life hasn't been the same since. I started to use Beautycounter products because I didn't want to have to worry about what I was putting on my skin every single day. I wanted to be able to use my various skincare products with ease and without wondering if they were safe or not. I hadn't been able to wear eye makeup for about a year and a half and I really wanted to sweep some eye shadow across my lids and add a couple coats of mascara to my lashes every now and then!


Enter Beautycounter. I purchased my first Beautycounter products from a friend of mine who is a rep for them, and I was really amazed at how much I loved everything so much. My skin instantly reacted to the Nourishing collection in such a fabulous way. The surface of my skin not only felt super soft and smooth, but I could noticeably see a difference every time I looked in the mirror. When I used their eye shadow on my eyelids, I didn't have any sensitivity at all. The mascara not only made my lashes look super long and gorgeous, but it too didn't irritate my eyes in any way.


The more I used my Beautycounter products, the more I fell in love and the more and more I started to switch out my other products and replace them all with Beautycounter. It was a great way to detox for the new year! In fact, I love Beautycounter products so much, that I decided to become a consultant and sell their products too.


Being a responsible and accountable company was one of the many reasons I decided to try Beautycounter, and become a consultant. Did you know that they have banned more toxic and potentially harmful ingredients than both the US and Canadian governments combined? Founder Gregg Renfrew has created the Never List, which consists of over 1500 ingredients that they will never use in any of their products. Beautycounter is also a certified B Corporation, doesn't test on animals and is top rated on But best of all, they’re products are amazing. Beautycounter has won a few Allure Best of Beauty awards and is a celebrity favourite! Often featured on Gwyneth Paltrow’s lifestyle site, GOOP and featured in top magazines like People, Instyle, Vogue and many more. Top retailers Target and JCrew are also big fans of Beautycounter and have teamed up for some amazing collaborations.


I’d love to share more about Beautycounter with you! Please message me with any questions you have and take a look through my personal website to view all of the amazing products that we have to offer.


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